Interview With Dad Rocks!
A UNIQUE BLEND OF PSYCH-FOLK AND LO-FI COUNTRY WITH UNDERLYING CURRENTS OF HIP-HOP AND DUB
Dad Rocks! is, upon first encounter, one of the worst band names I’ve ever heard. However, if you dig a little deeper, it makes a bit more sense, both from an ironic point of view, and as a nod to the influences involved.
You see Dad Rocks! is Icelander/Dane Snævar Njáll Albertsson, and his primary sources of inspiration are the relations closest to him – most of all his young daughter who inspired the name (which is of course also a cheeky sideswipe at the oft-mocked ’dad-rock’ genre). This use of pathos and irony is something that is explored throughout his work, and lyrically it is a central aspect. The music is mainly acoustic guitar accompanied by piano, trumpet, accordion and handclaps, and draws inspiration from Bill Callahan, Why? and Do Make Say Think. This leads to a sound that is a unique blend of psych-folk and lo-fi country (think Neutral Milk Hotel crushing madly on Olivia Tremor Control), with underlying currents of hip-hop and dub.
If you check out these photos Dad Rocks! shot for us and download this free track (Nothing Keeps) you’ll see what I mean. Now is probably an appropriate time to remind you that we should never judge a book by the name on the cover, but by the content within. If you look past the name sweet pilgrim, you will be rewarded.